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KILL THE QUIT to Live Lean @KILLCLIFF #KillTheQuit

Why You Need To KILL THE QUIT #KillTheQuit

When You’re About To Quit…Do This:

Back in November, I had the pleasure of working with KILL CLIFF.

If you missed that blog post, here’s my KILL CLIFF Recovery Drink review.

You can also watch the video review when Jessica and I were chugging back a KILL CLIFF as our post-workout recovery drink after our sweaty Beastmode Workout.

But if you can’t find the time to click to that post…

Let me quickly school you on the 5 reasons I LOVE KILL CLIFF:

#1. I love that KILL CLIFF is a sugar free, post-workout recovery drink that helps me and Jessica refresh, recover, and crush the rest of the day after our tough morning workouts.

Kill Cliff Live Lean TV

#2. I love that it tastes great AND has no artificial colors, flavors, or sweeteners, and is gluten free, non GMO, and has only 15-20 calories per can.

#3. I love that it’s a healthy alternative to sugar filled sports drinks, sodas, and energy drinks. It’s lightly carbonated, so it seems like you’re drinking a soda, but it’s only filled with a delicious blend of electrolytes, vitamins, enzymes, and natural extracts like ginger root, green tea, and ginseng root.

#4. I love that it can also be used as a guilt-free mix to your favorite cocktail (because as Live Leaners, we appreciate balance in life). I add it to my Grey Goose, Water, and Lemon cocktail.

#5. I love that KILL CLIFF was created by a Navy SEAL and they’re the Official Partner of the Navy SEAL Foundation. On top of that, a portion of the proceeds from every sale goes towards supporting these warriors and their families.


But what I may love the most about KILL CLIFF is this…

The KILL CLIFF brand is all about the KILL THE QUIT mindset.

And this resonates so closely with the Live Lean Mindset that I covered in my book, Think and Live Lean.

Here’s why.


During your Live Lean journey, it’s 98.56% inevitable (yes, it’s science) that you will feel like quitting along the way.

But before I get into why that is, and more importantly, how to Kill The Quit inside of you…

Let’s back it up for a moment, so I can paint a clearer picture.

Remember when you first started your Live Lean journey?

You were probably experiencing a newfound sense of excitement and hope for your future.

You probably said to yourself, “This time, it will be different”.

But as time goes on, you begin to face challenges with sticking to the plan and you hit plateaus as the weight on the scale doesn’t seem to be disappearing as fast as it did in the beginning.

The voices in your head begin to tell you that all your progress has stopped and you were just destined to be what you see in the mirror.

Now I’m not judging you, because this happens to the best of us at times.

Some may even say it’s “normal”.

But here’s what sets the high achievers from the rest.

Most “normal” people quit and give up because the results don’t seem to be coming fast enough.

They wonder why it’s taking so long to achieve their goal.

But the high achievers take a different approach.

They reflect.

They take a deep bread and realize that this temporary set back, and yes it is TEMPORARY, is just a part of the Live Lean journey.

They understand that any type of success takes time, effort, perseverance, and patience.

They realize success doesn’t just happen overnight.

Successful Live Leaners know when they consistently work the Live Lean principles, the Live Lean principles will work for them in achieving their goals.

In essence, they KILL THE QUIT.

They do this by focusing on what they want, they have a strong belief that they can have it, and with consistent work and patience, these Live Leaners push through and make the leap past all of their plateaus.

So with whatever struggles you’re dealing with today.

Hang in there.

Don’t give up.

And remember, the Live Lean principles always work when you work the Live Lean principles.

Bottom Line.

Kill Cliff Brad Gouthro

The next time you’re ready to quit, look in the mirror and say these 3 words: KILL THE QUIT.

Once you instill that mindset shift, then and only then, will you be on track with your journey of living the life you’ve always dreamed of.


If you want to try it for yourself, I encourage a trial purchase of a 4-Pack or full case at or with the Navy SEAL Foundation as the benefiting charity.

KILL CLIFF Discount Hack: You can also sign up for their newsletter at to get 15% off your first order.

Quitting is not an option! KILL THE QUIT.

This is a sponsored conversation written by me on behalf of KILL CLIFF. The opinions and text are all mine.

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